The U.S. is losing friends around the world at an alarming rate. This anti-American sentiment affects all of us. Unless this trend of anti-Americanism is reversed, it will continue to negatively impact not only U.S. business expansion and the ability of U.S. brands to successfully compete in the world market, but also your future as a citizen of the U.S. There are four primary root causes for why some global communities feel negatively toward the U.S. and its citizens. They are:
1. united states public policy
Instead of highlighting the U.S. as a crusader for freedom and democracy, our involvement and political stance on the global stage has signifi cantly tarnished our reputation around the world. Our most recent policy decisions have not changed international opinion. We should know that not everyone approves of our U.S. foreign policy.
2. negative effects of globalization
The increasing economic integration of the world economy has been the subject of much debate. Many around the world feel as though they have not been provided opportunities to truly partner in globalization. And the U.S. is seen as the engine of globalization and therefore a deep seated resentment occurs where many local communities and cultures still do not yet have access to the the benefits that we take for granted, such as technology and educational opportunities.
3. our popular culture
Our culture, our brands, our politics, our personality is everywhere. Our society — as illustrated by our products, entertainment, celebrities — has global reach. And the world comes to know us by what is most publicly exported: Coca Cola, McDonalds, Nike and Hollywood. We are as much represented by these icons than by anything else that we do or say. U.S. citizens may not be accurately described by entertainment programming. So the world rarely sees our ordinary daily lives. What’s more, they feel their local culture is threatened by the pervasiveness of our cultural product.